The rodeo world is built on tradition, hard work, and an unbreakable bond between those who live and breathe the Western way of life. This bond was put to the test in 2024 when Beutler and Son Rodeo Company, a cornerstone of the rodeo community for 95 years, faced an unimaginable tragedy. Over 40 of their prized horses were lost in a heartbreaking incident that has shaken the industry to its core.
The Beutler family, known for producing some of the biggest Professional Rodeo Cowboys Association (PRCA) rodeos, suffered a devastating loss when more than 40 of their horses died due to suspected feed contamination. The culprit appears to be monensin, a substance safe for cattle but deadly for horses. The incident is still under investigation, but the impact on the Beutler family and their operation is undeniable.
Despite the profound loss, the Beutler family was not left to face this tragedy alone. The rodeo community, known for its resilience and camaraderie, quickly rallied to support one of its own.
The Rodeo Community Steps Up
As news of the tragedy spread, stock contractors from across the country stepped in to ensure that Beutler and Son could continue their legacy, starting with the upcoming Elk City Rodeo of Champions. Among the first to lend a helping hand was Sammy Andrews of Sammy Andrews Rodeo, a close friend of the Beutler family.
“The Andrews and Beutlers go way back,” Sammy Andrews said. “Our families have always kind of been intertwined. Bennie and I have been the best of friends forever. So, it was a no-brainer for us to step in and help. When a disaster like this hits, the goodness of everybody steps up.”
And step up they did. Thanks to the collective efforts of the rodeo community, the Elk City Rodeo of Champions went on as planned, showcasing the strength and unity of this tight-knit group. The event served as a testament to the resilience of the rodeo world and the enduring spirit of the Beutler family.
A Legacy of Excellence
For nearly a century, Beutler and Son Rodeo Company has been synonymous with excellence in stock contracting. From being awarded the PRCA Stock Contractor of the Year in 1997 to having multiple Top Saddle Bronc and Bareback Horses of the Year, their contribution to the sport is immeasurable. Last year alone, they provided some of the best roughstock for the National Finals Rodeo in Las Vegas, including four bareback horses, three saddle bronc horses, and two bulls.
The loss of these horses is more than just a financial hit; it represents a lifetime of work, dedication, and a deep commitment to the sport. The Beutler family’s legacy is intertwined with the history of rodeo, and this tragedy has affected not just their future but the very fabric of the sport.
Moving Forward Together
While the loss is irreplaceable, the outpouring of support from the rodeo community has provided a glimmer of hope in a dark time. The collective efforts of stock contractors, rodeo producers, and fans alike have ensured that the Beutler legacy will continue, even in the face of overwhelming adversity.
The rodeo world is more than just a sport; it’s a family. And when one member of that family is hurting, the others rally around them, offering support, strength, and a reminder that no one faces their challenges alone. The Beutler family, with the help of their extended rodeo family, will move forward, carrying with them the spirit of those lost horses and the unwavering support of a community that stands by them in both triumph and tragedy.
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